Google Getting A Buzz For Social

Google Getting A Buzz For Social

Latitude is one of the largest and longest-established digital marketing agencies in the UK, with expertise in SEO, PPC, display advertising, social media, conversion analytics and affiliate marketing. Original article is here: http://www.latitudegroup.com/blog/google-getting-a-buzz-for-social/

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Yesterday, Google launched their new Buzz service as a new product that appears to be designed to help users bring all of their social media content together in one place. Taking on services like Facebook and Twitter is a big challenge for Google, but as users become the publishers and curators of their own personalised version of the web, it is absolutely essential for Google to compete in this area and to develop their offering to meet the needs of their users.

Essentially, Google Buzz is being touted as a means to rapidly share information such as photos, status updates, news stories, locations, videos, useful websites and much more. It is essentially a version of Friendfeed wrapped up within the Google Mail interface.

So why the excitement?

Sure, Google have already dipped their toes into the Social Media world. They own Orkut, experimented with Jaiku, and pioneered Social and Real Time Search. They have deals in place with Twitter and through Feedburner, have access to huge volumes of data about popular blogs.

The idea behind Google Buzz represents a different approach. It helps users to bring together their disparate streams of social interaction, and have them presented in a way that is much more searchable than other models.

While Buzz is currently tied into the Google Mail interface, you can be pretty certain that in the near future, Google will find a way to integrate Buzz into their main Search Results. Imagine a world where the standard natural search results are enhanced with images from friends, instant reviews of restaurants from people you know based on your current location, and you are some way towards what Google are aiming for.

Buzz will be integrated with all of the major Social Networks including Youtube, Flickr, and Twitter, which means that it will almost instantly be able to act as a massive repository of information.

What do we need to do?

In the past, natural search rankings were largely due to algorithmic factors. Your SEO would work within the constraints of the Google guidelines and apply their knowledge to build appropriate links, edit the content on your pages, and work with your developers to create the most search engine friendly website possible so that you would rank as high as possible.

Once Google unleash Buzz, there will be massive opportunities to get more visibility, and thereby improve traffic levels, but this time, a lot of the work is going to be down to how we work with your customers.

Imagine a user books a holiday with you, or buys a new car. The chances are that they will take photos, or Tweet about it, and this will be picked up by Google via their deals with the different social networks. When that user’s friends go online later, and search for something similar, they would see mentions of the great experience that their friend had with your company – provided that you encourage advocacy amongst customers.

In order to make the most of Google Buzz – and the other major Social Media services, we need to work together to find new ways of engaging with your customers, and developing a relationship with them that can be beneficial in the long term.

Helping your customers to promote your business is essential; innovation in communication via your website will help. This could be as simple as allowing them to Tweet a wish list of products direct from your shopping cart, or post a photo of their dream car via Flickr, or it could be as complex as committing to a long term social media strategy to develop relationships via customers through Facebook, Twitter, or any of the myriad other channels out there.

Expect to see your SEO campaign evolve in the coming months as we work together to take more advantage of services like Google Buzz to ensure that in addition to the work we are doing to boost your rankings, we are also working hard to boost your visibility!

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