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Optimizing your Website for Higher Search Engine Rankings
Updated 04/3/10 by Olivia Forbes • Filed under: Web HostingOptimizing your Website for Higher Search Engine Rankings
Olivia Forbes has worked in marketing for over 10 years. If you have questions or need help marketing online, the team at Public Relations Depot is standing by to assist. Contact us now for a free one-time consultation. http://www.prdepotchicago.com/ For More Information
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With a sea of online competitors to compete with, getting your website found is key to increasing traffic and sales.
Search Engine Optimization or SEO. is the process of making a website more findable by search engines and probably the most important aspect of how your website is designed. Unfortunately, many business websites are created and designed by individuals who know little to nothing about SEO or how to give search engines what they want to index your site properly. This long page contains the information (or links to it) that they SHOULD know about optimizing a website.
If you know anything about optimizing your website for search results, you know that this task can be quite daunting, however, when your website is properly optimized for major search engines like Google, it can bring about huge rewards in the form of sales for your website and business. Its simple math really, the higher your website is ranked in search results, then the more clicks and visitors you’ll receive.
At one time Yahoo was the most popular search engine online. Who can forget their catchy commercials? Yet when Google came along it was evident that these two companies were using completely different methods of calculating internet rankings within their indexing systems. All the search engines use what is called “robot spiders” to search the internet and web-pages to collect information and include them in their databases. So when you search for something online you get back results to better help you make a choice.
A large number of online activity is solely based around search engines. Over 90% of online users rely on such sites as Google, Yahoo and Bing to find what they are looking for. It’s certainly no surprise that getting ranked high on search engine’s has become a crucial part of doing business online.
It is important that your website is optimized regularly to get the search engines to give your site high page ranks as fresh content works best for this. If you do a so-so job on your web site, and don’t put much time or effort into it. Guess what? Don’t expect to see your site ranked high in results.
Are you aware that:
8 out of 10 online users look to search engines to find products, services and information
Nearly 90% of online users ignore paid advertising listings
Nearly 70% of the top organic business or website listings get more clicks
Organic search engine results compared to PPC are 30% higherDon’t use duplicate content on all your pages. Why?
If the same content on your website is on more than one page you will have what is called “duplicate content issues”. The more content that is duplicated on your website, the less search engine traffic you’ll get. This is why fresh, and new content should be present on your pages. Search engines can be a little like people and get bored with the same old stuff. Give them something new to index. Your website will thank you for it.There are certainly other factors that could change your search engine position on any of the major search engines. SEO knowledge is important here, if you want to gain top positions on Google, Yahoo, Bing and other popular sites. Learn as much as you possibly can about search engine optimization and its process.
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